He has spent most of his adult life dedicated to education as a teacher, coach, assistant principal, athletic director, principal and administrator. He is a member of the Pillars of Unity, a local group of men, three of whom lost as City Council candidates before.
Latino thinks that the half-cent sales tax should be repurposed, so it's not just used for recruiting out of town companies, but for helping local small businesses. He says that Council needs to focus on street issues and infrastructure to repair and police.
He supports a tax for more police officers, the establishing police stations in four quadrants of the city and recreation centers.
He thinks it's time to end the city's franchise contract with Black Hills energy and says mistakes were made. And he is for a strong mayor.
In his words: "There are myriad of problems. There are gangs in the street, crime, seniors citizens afraid to walk out their door in the evening.”
He has a facebook page at https://www.facebook.com/joseph.latino.946